In 2005, Best & Chunlin starts to create our own brand in Taiwan---“PHOENIX” and reposition the marketing strategy in Taiwan. And then we launch new brands of development and marketing--“TEKNI” and “ELWOOD” in 2008 and 2011. Through the development of diversified brands is for being better to satisfy different consumer groups, and create more comfortable space to share with family members.
In 2012, we launch the brand of cooperation with several international brands. We bring in the brand “ARTISAN”who manufactures solid timber of the furniture and the brand “KOO”who produces international electric functional sofas from Europe. We create our own brands and bring in the international brands into Taiwan market because we believe that we can learn how to elevate our own brands from these international brands. Therefore, to bring in the multi brands is necessary and win-win strategy between our customers and us. The founder of Best & Chunlin , Mr. Yu mentions “The quality of products not only depends on design, material choosing , good moral character but also customer satisfaction index..”
Our managerial philosophy : Innovation, Environment Protection, Quality and Service”
• Fostering our team to have the fashionable sensitiveness to be trendsetters in the furniture industries in the domestic market.
In order to catch the popular trends of the furniture in this rapid changing of the economic situation, we must learn new knowledge continuously. We make furniture not just for the products but also with the brand spirit and the human culture. We feel like showing the ethos of the furniture, not substance. We constantly design and develop furniture to cater to Taiwan market needs and our R&D team visits the exhibitions all over the world to gain the latest trends , think globally and bring in refreshing visional enjoyment to customers.
• We follow the concept of “Green Piece” and select materials from the planned forest certified by Europe and U.S.A.
Timber is the most common material for furniture and other suppliers. However, during the productive process, the economic activities always cause some damages to our environment, especially for using the materials from unsustainable natural forest. We select the materials from the planned and sustainable forest certified by Europe and U.S.A. to minimize the damage to protect our environment. WE LOVE OUR BEAUTUFUL EARTH WE LIVE IN!
• Captious techniques , strict quality control to every link.
Our professional, productive team possesses excellent skills to make the furniture ingeniously about 30 year experiences. We are strict to control the quality for materials, structures and every processing to perfect our products. We feel like presenting the best products to our customers, therefore, we select premium natural leather, natural fabric and timber from sustainable forest certified by Europe and U.S.A. We use those materials to present our design and quality through the furniture.
• Listen to customers attentively .Comprehensive and professional service.
Our ultimate goal is to fulfill our customer needs through our products. We would listen to you attentively about your ideas and needs to offer comprehensive, profound experienced and professional services to you. This is our promises to customers.